(Disclaimer: This article may contain words and phrases that some people may find offensive. Please do not continue if easily offended)
The thing with click bait is that they very rarely give you the answers to the statements/questions they're posing. I call it the Politician Syndrome aka No Shit, Sherlock! This applies to a lot of filmmaking articles I come across, but a typical screenwriting example would be:
5 Things You Need To Write A Great Story
- Writing software (or pen and paper)
- A story that's worth telling
- Characters we can relate to
- Something bad that happens
- An ending your audience can remember
How you do this is completely up to YOU! At the end of the day, you're the one who's telling the story. It's your voice that counts!
No Shit, Sherlock!
I mean, really? Do people really need to be told this stuff? It's like saying you need money to buy a house. Show me the money, mutha fackers!
I'm not sure who said it, but one of the best pieces of screenwriting advise I've personally come across in the diarrhetic bull-shit-sphere known as how not to write, how to write click bait is this:
"Write What You See"