(Disclaimer: This article contains words and phrases that some people may find offensive. Please do not continue if easily offended)
I've been thinking a lot lately (at least for the past 18 months) on what it is that makes some creatives such a joy to follow and others, well, meh. I think it boils down to a few of things:
- Their content is informative and useful
- They share their experiences
"We are doing/did this... This is how we're doing/did it... More great resources here (link)... Please ask if you want to know more..."
This to me creates the most powerful tool any creative could wish for - Interest and Interaction. The way I see it is this: The reason why we make something is so we can share it with others, to get feedback and ultimately whether we like it or not, to get their APPROVAL (psychologically speaking, I think this stems back to social stature/hierarchy from our knuckle dragging days).